Real-time traffic statistics

Overview

SiteDetour captures every redirect hit in real time across every redirect, Smart Link, and Landing Page. Data is available both in the dashboard and through the REST API. This article covers the metric set, privacy, and retention.

How hits are captured

When a redirect is served:

1. SiteDetour emits a hit event with timestamp, source domain, path, target, anonymized visitor IP, User-Agent, Referer, and protocol.
2. The event is indexed in SiteDetour's analytics pipeline.
3. The dashboard and API query that index with per-org, per-team, or per-resource filters.

There is no client-side JavaScript needed — analytics work even when the redirect target is a deep link or app-store URL the user never lands on.

Available metrics

Hit counters

Trailing 24 hours, trailing 7 days, trailing 30 days. Compared against the prior equivalent window with a delta percentage.

Time series

Plot hits over time with hourly / daily / weekly / monthly granularity. Date-range picker applies globally.

Geography

Top countries over the selected range. Derived by IP-to-location lookup against an industry-standard geolocation database.

Referring domains

Top hostnames that sent traffic. Query strings and paths are stripped; only the hostname is retained. Value Unknown represents requests with no Referer header.

Referrer source category

Referrers are classified into:

• Direct — no referrer.
• Organic — from a known search engine domain.
• Paid — from a paid-search redirector (e.g. Google Ads clickserver).
• Social — from a social network.
• Referral — any other third-party site.

Device types

Desktop, Mobile, Tablet. Derived from the User-Agent header.

Request protocol

HTTP vs. HTTPS shares. Useful for spotting HTTP-heavy redirects that should turn on Upgrade HTTP Requests or Enable HSTS Support.

Where to view

• Organization-wide: Dashboard.
• Per-resource: open any redirect or Smart Link, click View Realtime Analytics.

See Reading the analytics dashboard for what each chart means.

API access

Every metric is available through /api/analytics/... endpoints. See Per-resource analytics and API access for endpoint details.

Privacy and PII

SiteDetour does not persist visitor IP addresses in plaintext. Every IP is anonymized before any lookup, and only the derived country/continent/coordinates are stored. No visitor-level identifiers are retained.

On a per-redirect basis, you can opt out of analytics collection entirely — useful in high-sensitivity jurisdictions. Contact support for the flag.

SiteDetour is GDPR and CCPA compatible out of the box. Because no PII is stored, there is no DSAR / right-to-erasure surface area on redirect analytics.

Retention

Hit-level analytics are retained based on plan. Higher tiers keep longer histories. After the retention window, hit records are aggregated (daily/monthly buckets) or truncated — see Billing for your plan's specific window.

Next steps

• Reading the analytics dashboard
• Per-resource analytics and API access