SiteDetour vs Urllo (formerly EasyRedir)
Urllo charges $49 a month for 25 redirects and sells path matching, SSO and extra analytics as add-ons. SiteDetour hosts the same 301 and 302 redirects with automatic HTTPS from $12 a month, never meters traffic, and includes dynamic QR codes, audience routing and landing pages in every plan. Same core job, a quarter of the price, far more in the box.
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Feature by feature
From each vendor's public pricing and feature pages, checked 14 October 2026. Tell us if something is out of date.
Why teams switch from Urllo to SiteDetour
Same redirects, same automatic HTTPS. The difference is what you pay and what else you get.
Why SiteDetour wins
Hosted redirects for 5 domains cost $12 a month, not $49, and 30 domains cost $45. Path and query rules are included rather than sold as an add-on. SSO is included on Business instead of $150 a month extra. Analytics are real time and kept for the life of your account. And the same login runs your dynamic QR codes, landing pages and audience routing, so you retire two other subscriptions.
When Urllo still makes sense
Your security team will not approve a vendor without a SOC 2 report, and that outweighs paying four times as much for redirects. Or you want Urllo's lost-traffic reports and nothing else. Those are the only two cases we hear, and the first is temporary: ask us about our security documentation.
Switching takes an hour, not a project
Export your redirects as CSV, import them into SiteDetour with the dry-run preview, then move each domain's DNS record. Certificates issue within minutes of DNS propagating. Keep both running for a day, compare the analytics, then cancel Urllo.
What you do not give up
Hosted 301 and 302 redirects, automatic certificate issuance and renewal, apex and www support, query-string forwarding, an API, unlimited users and a 14-day trial with no card. Everything the core Urllo plan does, SiteDetour does, and neither meters traffic.
What you would pay
Monthly list prices in US dollars. For the price of one Urllo Standard plan you can run SiteDetour Professional and still have money left. Annual billing saves about 17%.
Urllo Standard
25 source URLs. Advanced matching, SSO and extra analytics are add-ons from $50 to $150 a month, so a full setup can pass $200.
per Urllo pricing page, October 2026
SiteDetour Professional
30 hosted domains with www included, unlimited destinations via path rules.
or $513 a year
SiteDetour Personal
5 hosted domains with www included. Enough for a rebrand or a few campaign domains.
or $136 a year
Questions people ask when comparing
Is Urllo the same company as EasyRedir?
Yes. EasyRedir rebranded as Urllo in December 2024. The product, pricing and team are the same, so EasyRedir comparisons apply to Urllo.
Is SiteDetour a good EasyRedir alternative?
Yes, and for most teams a better one. It hosts the same 301 and 302 redirects with automatic HTTPS, starts at $12 instead of $49 a month, includes path rules instead of selling them as an add-on, and adds dynamic QR codes, audience routing and landing pages. The one case for staying on Urllo is a hard SOC 2 requirement.
How hard is it to move redirects from Urllo to SiteDetour?
Export a CSV from Urllo, import it into SiteDetour, review the dry-run preview, then update each domain's DNS record. Most migrations take under an hour; certificates issue automatically once DNS propagates.
Does either service limit traffic?
SiteDetour never meters or caps requests on any plan, so a campaign spike or a bot wave costs you nothing. Urllo's standard plans are also not metered by request; check its current terms for high-volume use.
Can I redirect specific paths and keep query strings?
On SiteDetour, yes on every plan: exact and prefix path rules with path and query-string forwarding, with unlimited destinations on Professional and above. On Urllo, advanced matching is a paid add-on on top of the $49 base.
Which is better for SEO during a domain change?
Both serve proper 301 redirects over HTTPS, so neither has an SEO handicap. What preserves rankings is mapping old paths to the right new pages, which SiteDetour's path rules, CSV import preview and free redirect checker make easy to do and verify.
Prices and features checked on 14 October 2026 from public vendor pages. Urllo and EasyRedir are trademarks of their owner; SiteDetour is not affiliated with them.
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