Reading the analytics dashboard
Every chart on the analytics dashboard: hits, countries, referrers, devices, and time series granularities.
Overview
The SiteDetour dashboard at sitedetour.com/admin/dashboard shows analytics rolled up across every redirect, Smart Link, and Landing Page in your organization. This article walks through each card and what it measures.
Account Summary
Four counts at the top of the dashboard:
- Redirected Domains — the number of redirects in your account.
- QR Codes — the number of Smart Links.
- Landing Pages — the number of hosted pages.
- Personalization Rules — the number of audiences.
Clicking each card jumps to the full list.
Hit summary
Three comparison cards:
- Hits Today — current 24-hour window vs. yesterday.
- Hits This Week — trailing 7 days vs. prior 7 days.
- Hits This Month — trailing 30 days vs. prior 30 days.
The delta (percentage and direction) compares the current window to the immediately prior one. A red arrow with a minus sign means traffic has fallen.
Analytics date range
The Analytics section below Hit summary has a date-range picker at the top-right. Defaults to the trailing 30 days. Everything below the picker reflects only hits that fell within the selected range.
Total Traffic
A time-series chart of hit counts. Four granularities, selectable by the buttons above the chart:
- Hourly — one bucket per hour. Useful for debugging a spike.
- Daily — one bucket per day. The default.
- Weekly — one bucket per ISO week.
- Monthly — one bucket per calendar month.
The chart overlays a line on top of bars. Bars are hit counts; the line is a smoothed trend.
Top 25 Countries
List of countries that originated traffic in the selected range, sorted by share. Country is derived by Geo-IP lookup on the pseudonymized visitor IP.
Note: if your redirects are behind a reverse proxy without Reverse Proxy Support enabled, this chart shows the proxy's country (e.g. Cloudflare's datacenter regions). See HSTS and reverse proxy support.
Top Referring Domains
List of hostnames that sent traffic, ranked by share. Value Unknown is the bucket for requests that had no Referer header — typically direct visits, bookmarked URLs, or privacy-aware browsers that strip the referrer.
Request Protocol
Pie chart breaking down HTTP vs. HTTPS requests. High HTTP share on a redirect with SSL and Upgrade HTTP Requests enabled is expected — it counts the initial HTTP request before the upgrade.
Referrer Sources
Pie chart of classified referrer types. Buckets:
- Direct — no referrer.
- Organic — from a known search engine.
- Paid — from a paid-search redirector.
- Social — from a social network.
- Referral — any other third-party site.
Device Types
Pie chart of Desktop / Mobile / Tablet shares, based on User-Agent parsing.
Per-resource analytics
Every redirect, Smart Link, and Landing Page has its own analytics view. Open the resource and click View Realtime Analytics for the same metrics scoped to that resource only.
Programmatic access
The same metrics are available through the API. See Per-resource analytics and API access.
Next steps
