Organizing resources with tags
Use tags to label redirects, Smart Links, and Landing Pages across your organization.
Overview
Tags are freeform labels you can apply to any redirect, Smart Link, or Landing Page. They're used for filtering in the dashboard, campaign grouping, and for personal organization. This article covers creation, application, and bulk management.
Applying tags
On any redirect, Smart Link, or Landing Page editor, click Manage Tags. Type a tag name and press Enter. If the tag doesn't exist yet, it's created; if it does, it's reused. You can apply multiple tags per resource.
Save the resource to persist the tags.
Filtering by tag
The Redirects, Smart Links, and Landing Pages list pages each have a Filter By Tags dropdown at the top. Pick one or more tags to narrow the list.
The Resource Tags page
Go to Resource Tags to see every tag in your organization, the number of resources associated with each, and creation date. You can delete a tag from here — this unassigns it from every resource but doesn't delete the resources themselves.
Tagging conventions
Tags work best when conventions are agreed in advance. Common patterns:
- Campaign-based —
winter-2024,black-friday,launch-v3. Keeps everything for a campaign grouped. - Team or department —
marketing,product,sales. Useful without full Teams support, or to tag cross-team resources. - Environment —
staging,test,production. Helps identify resources that shouldn't ship to live marketing. - Lifecycle —
deprecated,archive-candidate. Flags resources that should be cleaned up.
Tags vs. Teams
Tags are organizational labels; Teams are access-control boundaries. A user with Read Only access still sees all tags in their accessible teams; Teams determine what they can see at all. Use Tags for grouping; Teams for permission isolation.
Tags via API
Apply tags by patching a resource:
PATCH /api/redirects/{id} with body {"tags": ["winter-2024", "marketing"]}.
The tag names create on demand.
Next steps
